A new report suggests that warm weather pushed consumers to buy outdoor items like grills, lawn care products and summer clothing.
Planalytics, a business weather intelligence company, says that May weather historically tends to have an influence on shopping habits, with people increasingly buying flip-flops, ice cream, garden tools and other spring merchandise.
“Historically, weather’s influence on consumer behavior in May is very strong,” said Planalytics chief operating officer Scott Bernhardt.
“This May, a confluence of factors contributed to stronger economic numbers, with the weather having a considerably positive influence,” he added.
The overwhelming majority (97 percent) of businesses tracked by Planalytics showed that positive weather was a favorable effect on their sales compared to last year. J.Crew, a popular retailer that sells shorts, swimsuits, sandals and other summer gear saw a substantial year-on-year gain.
Alternatively, consumers may spend less on gas with the onset of summer – leaving the car parked in the garage and opting instead to walk or bike to work and play.
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