Starting February 6th, we will begin national airing of our two new TV commercials each entitled, “Starter Home.” The two commercials offer something for both men and women.
We have one spot featuring a woman looking at her dream home with a real estate agent. When the agent sees that the woman’s third score has literally gone down the toilet – the real estate agent walks out on the deal.
In the male version, a young man is tuned into to buying the house of his dreams when the music goes sour with his third credit score of 583.
According to Jeff Paradise, senior vice president of FYI Direct, Inc., the parent company of the brand, “As mortgage rates have hit an all time low, we felt this was timely. The mortgage markets seem to be opening up. For example, leading mortgage providers are eliminating the minimum credit score requirement for borrowers seeking a mortgage refinance from their existing servicer, as long as they have at least 20% equity in their home. Yet, scores below the mid-600s may still have difficulty obtaining a loan. So, in these spots, we are reminding people to take control of their credit before they start the purchase process.”
- Ability for members to immediately access their three credit scores and credit reports
- Ability for anyone to compare their credit scores to others in their zip code
- An interest rate calculator
- Current mortgage rates
- A search function to find homes in your area
- Real estate news and information
- Other news on financing and information on credit and credit scores
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